The Home Selling Process
Selling your home successfully happens when three factors come together to attract a buyer. These factors or steps are as follows:
- Price your home correctly.
- Put your home in “Show Ready” condition.
- Use a proven marketing strategy that attracts buyers.
Once your home goes on the market, it goes on public display to be compared with other homes for sale. These other homes are in competition with you to attract a buyer and get to the closing table.
As the saying goes, you want to put your best foot forward. Selling for the highest price and being able to move within your time frame means being prepared to beat out the competition. This is why you want to choose an experienced Realtor.
Dwight’s System Gets it Sold
As part of Dwight’s Selling System, your home will be evaluated and compared with previous sold properties as well as current competing properties. Some agents use automated software programs to determine a price for your home. Although these programs produce pretty reports, the results may not be accurate to your specific home. Dwight doesn’t use these programs. He will study the details of the comparable homes, the room sizes, floor plans, locations, upgrades and overall condition to determine a pricing strategy that works well for your home.
Putting your home in an attractive showing condition and making it “show ready” is just as important as setting the correct price. In fact, the condition of your home and the way it shows has a direct effect on what price it will sell for. Houses that show well sell faster than houses that don’t show well. Many houses just need small changes to be ready to sell. Some others might need a little more. Either way, Dwight can advise you the best way to go in getting your home ready to sell.
It’s been said that a house is never hotter than when it first goes on the market. It has also been said that you don’t get a second chance to make a good first impression. This means you want your house to show well from the very start. Once your house is showing great, you definitely want an agent that will promote and publicize it. It doesn’t make sense to spend your time getting your house ready to show and then have some agent do a poor job of getting that information out to the buying public. Nearly all of homes today are advertised on the Internet. When buyers go online, they are looking for photos and home features. When you choose Dwight to sell your home, he will enter great photos of your home and its features into the Houston MLS and other large online sites like Zillow and Realtor.com. Dwight’s marketing system can make your home available on 1,000’s of Internet locations. Great photos of your home are very important. It’s the no. 1 thing buyers are looking for when they go online. When buyers come across home photos that are dark, fuzzy, small and unattractive, they move on.
From Contract to Closing
From the time you sign the listing agreement until you sign the closing papers, there are many items an agent has to deal with. These include showings and follow-ups, negotiations, inspections, possible repairs, loan approval, etc.
However the three steps discussed above are some of the most important in getting your home sold. When your house is placed on the MLS and other sites on the Internet, it’s being put on public display. It’s like being put on a store shelf where buyers come to shop and compare the products. When buyers enter the MLS store, they can view many homes including new builder homes. As noted above, your property is competing with other homes in this MLS store for a buyer.
That’s why your home needs to be priced right, showing well and presented properly to grab attention. Let Dwight show you how and also how to get the most money for your home